Design Senior Capstone
Sonaria is a conceptual music festival brand designed to celebrate the connection between music, culture, and immersive experiences. The project explores how a cohesive visual identity can shape the atmosphere of a large scale event through thoughtful branding, expressive typography, and a unified design system. The identity extends across festival posters, lineup graphics, stage design, digital assets, and environmental applications to create a memorable and recognizable festival experience.
I developed a comprehensive brand identity inspired by sound waves, frequencies, and the energy of the night. The system combines expressive typography, bold graphic elements, and a cohesive visual language that extends across festival posters, lineup graphics, stage design, merchandise, social media, and environmental applications. Each design element works together to create an immersive festival experience where the identity is as memorable as the performances themselves.